A new start to Herakles’ trout fishing range. The Genesis series has been innovated to try to lead the trend of the spin fishing specialty as it constantly evolves. Innovative, light-weight blanks with superior responsiveness, intended for the most demanding anglers, high performance handles and exquisite looks. The new Genesis R series tries to optimise the interaction between the angler and his or her equipment, so as to improve performance in competition and anywhere else. The Japanese

Style look has been superseded to adapt form to performance, always faithful to the spirit rooted in the needs of Italian and European anglers. The handles are ergonomically shaped. The cork with carbon finishing, EVA and rubber cork are secondary, merely details! Substance is what counts: form must always follow function. The new actions are the result of field studies in Italian and European competitions. The iridescent hues still remain, this time with refined tones tending towards copper and bronze.

The Genesis R has arrived, it will stun you!